Italy is renowned for its many records across various fields, and even in sectors seemingly unrelated to its traditions, the excellence of the Bel Paese stands out. A surprising example is the mechanical bull industry, a category highly popular in the United States, where an Italian family-run business has risen to global prominence. Meet , the company founded in Manerba del Garda (Brescia), which now leads the global market, producing and shipping its creations worldwide.
The Tessarolo family leading since 1989
Founded in 1989 by Ugo Tessarolo, is a family-run business that has conquered the international market. Their mechanical bulls are the flagship of their production鈥攁n attraction symbolizing strength, endurance, and unique entertainment. Even those who鈥檝e never ridden a mechanical bull can instantly recognize one.
However, mechanical bulls weren鈥檛 ShowGames鈥� only strength in the beginning. In its early years, the company introduced groundbreaking simulators like snowboards, rotating logs, and even mechanical dolphins and horses. Over time, the market evolved, customer demands became more refined, and the artisans’ skills improved. Today, ShowGames isn鈥檛 just about mechanical bulls. It鈥檚 recognized as the world鈥檚 top producer of simulators, entertainment games, and theme park attractions. As highlighted on their official website, their mechanical bulls are the crown jewel of their collection, renowned for their exceptional ability to replicate the real movements of the animal.
An Italian pride across the globe
ShowGames鈥� international success began in 1989 with a mechanical bull model that remains one of their bestsellers to this day. The three-time PBR (Professional Bull Riders) World Champion trained for years with ShowGames鈥� mechanical bulls. Currently, the company produces an impressive 40 different types of mechanical bulls, showcasing its extraordinary capacity for innovation and adaptability.
Some of their most prestigious international clients include world-famous brands such as Jack Daniel鈥檚, 惭肠顿辞苍补濒诲鈥檚, Juventus FC, The United States Air Force, and Fiat Chrysler. The quality of their products is undeniable, making their success a shining example of Made in Italy excellence. Despite global expansion, production remains firmly rooted in Italy to ensure the use of top-quality materials. Today, exports to every continent, with the United States being their most flourishing market.
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